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Why Mobile Ordering is the Only Way To Keep Up

It’s a common malady. Having had to go through pages of menu and wait for your food. All the while you’re already tired and short on time. So you move on to the next food joint where you can get better and faster service.

Would you really let your consumers go through that? Because nowadays, no matter how good your food tastes, most consumers won’t give you a second look if it means longer wait time.

That’s because more and more diners (especially the younger generation) are now switching to online ordering. It’s a faster and more efficient way for them to order food, and it’s projected to be one of the fastest growing industry.

All they need to do is search the restaurant, choose the menu they want, place the order and pay. All using their smartphones, online - without moving an inch. They can then choose to have the food delivered or pick it up, and by the time they reach the restaurant (or the food reach their place) it’s all warm and ready for them. No time nor energy wasted.

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Advantages of a making your restaurant's online content mobile friendly

Mobile friendly!!

That is a term which we are hearing a lot these days. Mobile friendly in context of a restaurant owner means that whatever online content you have related with your food place, should be capable of being rendered in a small hand held device without loosing aesthetic appeal, content and functionality.

So why is it such a big deal ?

Google on August-2018 made a big change to their core algorithm. After the change so many websites reported that their ranking in the search engine took a hit. Even though google has not released the parameters they modified, based on what is reported widely across tech forums and search engine-watchers is that google tuned up their mobile first indexingprocess. 

Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. 

Foodcliff suggests the following to make sure you or your online partner keeps your content mobile friendly.

If you own and run your own website.

Confirm with your t…

Time spend by customers queuing for food

How many of have experienced long waiting lines for ordering food. The answer is almost everybody!! Even as a food place owner you would have had that bad day when you are at someplace else and you just joined a very long queue for placing a food order.

Below is an interesting stat:
The average adult wastes a five hours and 35 minutes queuing each month.source: telegraph

Long queues are common at quick services restaurants, coffee place, at mall food courts... even fine dining restaurants have long queues of waiting patrons. So why are you allowing your customers to queue up now that everything can be done and summoned the mobile way.

The food/restaurant business is notoriously thin margin and technology penetration is slowing happening now that millennials love get everything using their mobile phones. Major factors effecting the technology adoption is the commission percentage charging of the tech companies and training overhead for the technology changes.

There are ways in which yo…